QRCA taps Momentum for association management

QRCA has chosen Momentum Association Management as its new management partner starting Aug. 1, 2026, a move meant to strengthen operations and give the qualitative research group more room to grow globally. The deal adds membership, finance, technology, event and governance support as QRCA expands its member services and chapter network.

Why it matters: - QRCA is shifting core operations to Momentum Association Management to support growth without overloading volunteer leaders. - The move is meant to improve member service, event delivery and governance as QRCA serves a global community of qualitative research professionals. - Momentum gains another association client in healthcare, academic research, real estate, nonprofit and professional services.

What happened: - Momentum Association Management said QRCA selected Momentum as its new association management partner, effective Aug. 1, 2026. - QRCA, or the Qualitative Research Consultants Association, represents qualitative research professionals around the world. - The partnership was announced June 23, 2026.

The details: - Momentum will handle membership operations, finance and accounting, technology administration, conference and event support, communications and governance administration. - QRCA has nearly 600 members globally. - QRCA’s programs include conferences, publications, webinars and chapter events. - QRCA said the partnership gives its volunteer leadership more bandwidth to focus on strategy, member value and the future of qualitative research. - Lisa Horwich, QRCA president, said the organization wanted a management partner that could match its ambition. - Joe Sapp, co-founder and president of Momentum, said QRCA members are passionate, curious and committed to qualitative research. - Momentum is headquartered in Madison, Wisconsin. - Momentum was founded as a boutique AMC with a curated client roster aimed at senior-level attention and hands-on management.

Between the lines: - QRCA appears to be prioritizing operational infrastructure as its community and programming broaden. - The partnership also signals Momentum’s strategy of competing on senior engagement and tailored service rather than scale. - For QRCA, outsourcing administrative work could free internal leaders to spend more time on growth, education and thought leadership.

What's next: - Momentum will begin managing QRCA on Aug. 1, 2026. - QRCA is expected to keep expanding its global community and the resources it offers to qualitative researchers. - More information is available on QRCA's website and Momentum's website. - Momentum also maintains a LinkedIn page for company updates.